Kate Palmerston, managing director of PKG Capital, thinking about what to do with his company holdings in Kraft Foods. In early 2010, Kraft, primarily grocery products company, is trying to buy Cadbury, the famous British chocolate maker. Palmerston is trying to determine if Cadbury is well suited for operations Kraft, and if the transaction will create value for shareholders. This case can be used in the training strategy in the negotiations module for policy analysis and evaluation to discuss the topic .. "Hide
by Stewart Thornhill, Ken Mark Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: 04 May 2012. Prod. #: W12976-PDF-ENG
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