Ducati Corse Harvard Case Solution & Analysis

Ducati Corse, Ducati motorcycles racing arm, entered into Moto GP circuit with a brand new bike. This bike was developed and tested on a large information technology. After a very successful initial season, Ducati Moto GP team sees performance significantly worsened. Technical Director Filippo Preziosi team must decide what changes, if any, to the current approach to the design, development and racing motorcycles. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Andrew McAfee, Francesca Gino Source: Harvard Business School 18 pages. Publication Date: June 20, 2005. Prod. #: 605091-PDF-ENG

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