Mary Kay Inc.: Asian Market Entry (B) Harvard Case Solution & Analysis

By 2008, more than half of the $ 2.8 billion Mary Kay Cosmetics "Sales outside the U.S.. Sales in China exceeded $ 500 million in 2008 by over 450,000 beauty consultants. China Mary Kay Cosmetics" the second most important national market with revenues increasing by 20 percent every year. Unlike Mary Kay Cosmetics have decided to enter the Japanese market in 2001. "Hide
by John A. Quelch Source: Harvard Business School 1 pages. Publication Date: June 1, 2009. Prod. #: 509067-PDF-ENG

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Mary Kay Inc.: Asian Market Entry (B)

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