D.light is a leading manufacturer of solar lighting technology, specifically designed for the poor, in the bottom of the pyramid of the world customers. Having sold more than 7 million lights in 2007, the company has been relatively successful. However, sales in the poorest clients were unable to achieve the desired level of penetration of the leadership, and the company is currently struggling with a lot of marketing techniques and strategies specifically aimed at this segment of the historically difficult customers "Hide
by Jesper Sorensen, Michael Kennedy Gina Jorasch Source: Stanford Graduate School of Business 7 pages. Publication Date: August 20, 2012. Prod. #: IDE03-PDF-ENG
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