Rappi Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Rappi Case Solution

I. Positioning:

1. What is the value proposition of Rappi?

Value proposition means any innovation, services or any feature the company has to make so that customers become more attractive, and effectively solve the problems of the customers. Customers always looking around for the best possible deal at the best quality, the value proposition is the promise that the business will give the customer to assure best possible value. Customers will never buy the product from that company when they feel that they are no receiving the best possible deal therefore, the value proposition is important for every business to success.

According to the Rappi Company is online delivering company main reason of the company is to deliver the product to their customers is save the time, so that customers can buy the product at any time and get the delivery of product in minimum time. It is very easy way to buying the product. Along with that it is very cheapest source of selling the product internationally and the customers of foreign countries can easily able to buy the product.

2. What are the key markets and/or demography that we must attack? Why?

Rappi launched in August 2015 in Bogota, Colombia and then in Mexico D.F Mexico, it is the exclusive partnership with number one retailers in Mexico (Walmart) and Colombia (Group Exito). Walmart has more than 2500 stores while Group Exito has 567 stores in Colombia, the Group Exito has more than 50% market share, and from its launch Rappi company completed the deliveries over 250,000. As the company deliver the product in different cities, the customers are becoming more attractive because it is very cheap service of buying the product. Along with that company delivering the product to their customer very fast so the most of the customers is preferring to goods the goods through Rappi service.

As the customers are more attractive to the company’s services so the manager of the company decided to serve these service in other markets so that many customers will get the benefit of these service at cheaper rates. The manager of the company decided to grow their business in Latin America, as the people of the Latin America are very busy, and most of the customers don’t want to waste their time on shopping they always prefer to buy the product in less time period. In addition to, some of the customers worry about the risk of delivery so according to the Rappi company has to make some changes which reduce the risk of problems arising through delivering the goods. The company has to focus on young people the reason is they are the most user of the internet, while old people has less knowledge about net. In addition the company is trying to make partnership with P&G retailers companies so the company will able to serve different products to the different customers effectively and efficiently.

II. Growth:

3. Present an Action and Strategic Growth Plan (alliances, events, new product lines) that aim to grow the number of users in the city

3.1 include the structure of the proposal Plan and the impact in the P&G.

The manager of the Ripple company want to grow their business by grow the number of users and orders so the company decided to achieve its growth by making the partnership with P&G. as P&G is the largest brand in the company’s fabric and household, the company is providing high quality product to their customers so the customers of the P&G are more attractive to the company’s products..................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.