Discopress Harvard Case Solution & Analysis

This is a Darden case study. Preparing a proposal for a DVD content partner, the production director for a digital media firm must decide whether to recommend mass production or production on demand.

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The catalogue of old television series and B movies relies on a "long tail," making on-demand generation an appealing option. What capital investment is required? And will the per-unit premium prevail over inventory holding expenses?

PUBLICATION DATE: September 16, 2009 PRODUCT #: UV3565-HCB-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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