Description of the process of decision-making (goal setting, generating alternatives, and so on), emphasizing the human side of it (using rules of thumb, preferring their own pet projects) has demonstrated the role of analytical / quantitative investment to do. "Hide
by Francis J. Aguilar 7 pages. Publication Date: September 11, 1989. Prod. #: 390048-PDF-ENG
Related Case Solutions & Analyses:
Transforming Human Resources at Novartis: The Human Resources Information System (HRIS)
Southfield Packaging
Tatev Revival Project
PATH and the Safe Water Project: Making Safe Water Products More Affordable
Protecting Your Brand Against the Heartbreak of Genericide
El Paso’s Sale to Kinder Morgan
The Flaxil Label (C): Debrief and Endnotes
Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)
The Global Oil Industry and Latin America
Louis Robert (B): The Deal Award winner Prize Winner
