Designing Sustainability Across The Value Chain: From Farm To Cup At Nestle Thailand Harvard Case Solution & Analysis

IMD-3-1367 © 2005
Kubes, Jan; Ohlsson, Anne-Valerie

This case is an outstanding example of a sustainable farming effort. It takes the student through the whole value chain for coffee in Thailand: from assistance to farmers in growing their crop; all the method to designing coffee items according to customer tastes.

It can be taught around 2 primary styles: 1) contrasting the functions of Nestlé; the Thai federal government and the farmers across the value chain; and 2) motivating individuals to consider collective behavior; sustainable advancement and item development.

Subjects: Sustainable agriculture; Thailand; Coffee industry; Nestlé

Settings: Thailand; Food & Beverage (F&B); Coffee; 270;000 employees; 2004

Designing Sustainability Across The Value Chain: From Farm To Cup At Nestle Thailand Case Solution Other Similar Case Solutions like

Designing Sustainability Across The Value Chain: From Farm To Cup At Nestle Thailand

Share This