Some of the most difficult decisions in life are compared to the so-called want "solutions: you know that you have to work out in the gym, but you would rather go to the movies with friends. This is not what people do not know what they should do, they just behave in seemingly irrational manner when faced with tempting opportunities consumption. authors introduce the theory of decision points, which shows that external interventions can help people to curb excessive consumption, giving them the ability to pause and think about consumption. They show that in the case of people who seek to control consumption, decision points, you can snap them out of the automatic mode to the more deliberative decision-making mode. "Hide
by Dilip Soman, Jing Xu, Amar Cheema Source: Rotman School of Management, 4 pages . Publication Date: January 1, 2010. Prod. #: ROT102-PDF-ENG
Related Case Solutions & Analyses:
The Practice of Global Product Development (With Updates by Steven D. Eppinger)
SABIS – Global Educational Venture From Lebanon
Crescent Standard Investment Bank Limited – Governance Failure
Organizational Dimensions of Creativity: Motion Picture Production
Wal-Mart Tries on Cheap Chic
ING Insurance AsiaPacific
Zimmer: The Gender-Specific Knee
Reinventing Human Resources at the School District of Philadelphia
Using Commitments to Manage Across Units
KR Audio Electronics
