Oakland baseball team has undergone a radical change in the 1980s, both on the field and in the business office. One of the most significant improvements came in customer service. Management believes that, if they care about their fans, they will remain loyal through the ups and downs of the season. "Hide
by Leonard A. Schlesinger, All Pelofsky Source: Harvard Business School 27 pages. Publication Date: April 11, 1990. Prod. #: 690088-PDF-ENG
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