Dawn Riley at America True (A) Harvard Case Solution & Analysis

Dawn Riley is the CEO / Captain America True, the first student of the syndicate in the race for the America's Cup. More than three years on the basis of its vision for the U.S. However, it is built from the ground up a syndicate, with the result that the investors and sponsors, design and construction of the boat, and the hiring of the crew sailing race on it. In June 1999, Riley must decide how to deal with the San Francisco office now that the truth about the U.S. base of the moves in Auckland, New Zealand, where the race will begin in four months. It faces pressure to phase out the office to cut costs, but Riley believes that people in San Francisco and the work that they do play a key role in her vision of America True. She must weigh the tension between the immediate pressure to win and long term sustainability of the vision. "Hide
by Linda A. Hill, Kristin C. Doughty Source: Harvard Business School 18 pages. Publication Date: July 7, 2000. Prod. #: 401006-PDF-ENG

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