David E. White: Executive Direct Line Harvard Case Solution & Analysis

The founder of a fine-menswear outlet needs to make some crucial decisions regarding his own new line of made-to-measure garments.

He has to make sure how to market a fresh line and make selections regarding the target market, merchandise, placement and promotion.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: April 24, 2015 PRODUCT #: W15130-HCB-ENG

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