Danielle Marcoux at AdNet2Win Technologies Harvard Case Solution & Analysis

Director of Web Design at AdNet2Win Technologies, Danielle Marcoux, must determine how best to face the Chief Technology Officer, Charles Davide and leader of the design team charged with managing a major upgrade of the company's proprietary customer loyalty platform.

Davide has not allowed the design team challenge each other or to discuss hard problems and has kept tight control on the development procedure. Marcoux establishes that she must confront Davide about his direction approach before the team loses their commitment to the design effort.

PUBLICATION DATE: August 03, 2011 PRODUCT #: 412039-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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