Dancing with Gorillas: How Small Companies Can Partner Effectively with MNCs Harvard Case Solution & Analysis

Number of small businesses are suffering, often in dramatic ways: by increasing the presence of multinationals in their home markets. Small businesses often face a very difficult set of options as they consider whether and how they should interact with the TNC. This article critically evaluates the strategies of small businesses are adopting in a globalizing world. The most effective strategy of globalization through partnerships with local affiliates of TNCs in their own backyard, which can then be used to create opportunities on a global scale. This analysis is particularly stressed the need for small businesses to take advantage of points of difference (eg, asymmetry) between them and the TNC, with whom they partner. "Hide
on Shamian Prashantham, Julian Birkinshaw Source: California Management Review 20 pages. Publication Date: November 1, 2008. Prod. #: CMR408-PDF-ENG

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Dancing with Gorillas: How Small Companies Can Partner Effectively with MNCs

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