Success of the Internet has allowed some companies to dematerialize their products so that the digital version can be personalized and shipped to customers without the usual logistics costs and delays. Once this is achieved, the ability to provide customers with additional services, or to move from product based to service-based company, can be overwhelming. Traces experience Intuit to promote their digital channels to market and distribute their products faced in the creation of this migration in the management of the physical channel, and new service opportunities that the company created after the digital channel was in place. "Hide
by Chuck Holloway, Hau Lee, Lyn Denend Source: Stanford Graduate School of Business 27 pages. Publication Date: May 12, 2000. Prod. #: GS21-PDF-ENG
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