Alza and Ciba-Geigy: Renewing the Collaboration? (A) Case Solution
Abstract:
This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B caselets, 3 stakeholder groups apiece partner in the alliance ready to advance their visions of how it must proceed - or end.
Pedagogical Objectives:
Through role-playing, individuals must expertise the problems of comprehending partners when alliances reach a critical mass, and the similarly excellent (however not overwhelming) problems of attaining an acceptable settlement. The cases are utilized to prepare individuals for initially,
This is just an excerpt. This case is about Marketing
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