Campus FundSource: An Accelerator-Assisted Start-Up Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 21, 2016
In the fall of 2010, the creators of Campus FundSource, a company established to assist school groups raise cash for their particular reasons, were inquired to provide to a prospective financier. The 3 creators were having problem with the best ways to scale their start-up that linked school teams that required financing (like language groups, domestic sports groups, and singing groups) with significant brand names that were aiming to reach a more youthful group with their marketing messages. The business was nonetheless at the start-up phase, and the creators had actually simply finished from a service accelerator program, where they ended up establishing their site and evaluated both the organisation and the website idea-- linking brand names with trainees. In order to reveal prospective financiers that they were easily scalable, they required to reveal that they might rapidly achieve a vital mass of both trainee groups and nationwide brand names. How could Campus FundSource draw in both the trainee teams who required financing and the nationwide brand names that desired to draw in and keep post-secondary trainees as their clients?
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