Pioneer Hi-Bred International, Inc., the hybrid corn business department of Dupont, has participated with PEACE (People's Action for Creative Education) to provide the base of the pyramid market in India. The corporation among PEACE and Pioneer enables Pioneer to distribute its quality seeds through PEACE to village farmers. This is an example of a for-profit/non profit partnership serving BoP markets.
The case provides an inside look at the impact of the Pioneer/PEACE partnership through interviews with Indian farmers using Pioneer's engineered seeds. In adding up, it puts light on the compensation and limitations of the enterprise's efforts to reduce generation and transactional constraints of the Indian farmers.
PUBLICATION DATE: December 12, 2008 PRODUCT #: W86C12-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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