When Seattle solid waste utility, the department responsible for garbage pickup and disposal, moved to the sidelines to enter the 1988-90 processing and other dramatic changes in garbage collection, director Diana Gale believes utility presented plans for the press will be crucial to the prospects of public recognition. This case tells the story of a difficult but successful strategy employed Gale, from training sessions for utility manages a former television news anchor, with the introduction of its own weekly newsletter tool for tracking problems and changes in the new program debris. HKS Case Number 1058.0 "Hide
by Howard Husock Source: Harvard Kennedy School 15 pages. Publication Date: January 1, 1991. Prod. #: HKS265-PDF-ENG
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