Creating the Customer-Centric Team: Coordinating Sales & Marketing Harvard Case Solution & Analysis

Focused on the coordination of sales and marketing - two features that seem to be the case, but, in practice, it is difficult to integrate. Briefly explains the problems with coordination and provides some solutions. "Hide
Benson P. Shapiro on 4 pages. Publication Date: February 25, 2002. Prod. #: 999006-PDF-ENG

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