From Asia to the Americas, people are turning old, and up till now, business and policy leaders have done little to get ready for it. The authors -- from Accenture's Institute for High Performance – illustrate some of the key myths which are standing in the way of leaders' understanding of this demographic certainty.
For example, one myth is that 'Mature consumers are an unattractive demographic for marketers.' The authors show how to embrace this burgeoning marketplace and debunk this and six other myths.
PUBLICATION DATE: May 01, 2013 PRODUCT #: ROT202-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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