Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A closer Look Harvard Case Solution & Analysis

Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A closer Look Case Solution

Furthermore, the behavior which a particular individual, organization, companies, and groups have on their decision to buy, use or dispose a product or service is known as consumer behavior”(solomon, nd)

1.1        Apple Inc.

Apple also have a wide range of software and operating systems to support its hardware also the company’s product have completely a different software database to support its hardware, its wide range of software and operating system includes, iTunes for music downloading, iOS for iPhones, safari web browser, Mac app store, iLife and iWork.

Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to sell personal computers then apple specially Steve jobs came up with the idea of touch phones (phone with no buttons) in the early 21st century which was known as iPhone. At that time there were numerous players in the market such as Nokia Samsung, Sony Ericson but the innovation of apple beat every smart phone which was available at the market, the iPhone became the eye star of every smart phone user.

In the early starting of apple when apple was selling only personal computers apple was facing a vigorous competition with key player of market such Dell, Toshiba, Sony but apple separated his idea from windows to Mac operating system beating all the present range of the present market products.

1.2        Consumer Behavior and Apple’s Marketing Strategy

Being a well reputed company Apple does a lot of efforts to read and understand its target customers in depth. However, there are several actions which Apple takes to succeed on the market. Furthermore, the basic reason behind the successful marketing strategy of Apple is said to be consumer behavior insights. As it has been discussed earlier that Apple does a lot of efforts to understand its target market to make a successful marketing strategy and to target the right market.

1.3        How Apple Gain Consumer Data

Apple was initially not following the consumer behavior strategy, but after the company realized that it plays a crucial role in the marketing plan. Afterwards, the company started to gain consumer data and designed marketing strategy accordingly. However, the company collect the data from consumer by numerous ways but the most effective way to collect the data is that whenever, a customer download iTunes or purchase Apple’s product the company gains access to the customer and through feedback and continuous suggestion program the company easily grab useful data and design their marketing strategies and products accordingly.............

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