Disney in a Digital World: Disney in 2001–Distributing the Mouse Harvard Case Solution & Analysis

Disney has long been a leader in content creation. The company has successful experience in creating both animated and live-action films and television programs, as well as its content multipurposing alternative forms of consumption. After 2001 Disney has taken the position that there is a distribution of unique content. To do this, Disney managed to avoid large investments in distribution, for its purchase of broadcaster ABC. Meanwhile, competitors are buying expensive asset allocation to ensure that their content will have a channel for consumers. Disney faced a challenge to his position on the distribution of assets when the cable company, owned by Time Warner, ABC dropped programming from its lineup during a critical period of assessment as "sweeps week." The point is considering the distribution of Disney in 2001, examines the competitive environment for content producers and polls, new technologies spread. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 23 pages. Publication Date: 08 Oct 2001. Prod. #: SM29C-PDF-ENG

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Disney in a Digital World: Disney in 2001–Distributing the Mouse

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