In the previous decade, the higher education sector was subjected to a series of challenges that are fundamental such as several other nonprofit and for profit industries. Instruction used to be considered a public good, provided by nonprofit organizations that were unexposed to market pressure and had clear societal missions. Now, education is becoming a worldwide service delivered by quasi-companies in an ever-more competitive and sophisticated knowledge marketplace. To cope with these challenges, an appropriate strategy is needed by higher education institutions, a requirement represented in numerous calls for research on strategy in the higher education sector.
This article's goal is to lead to this discussion by providing prescriptive guidance to higher education managers and policy makers.
PUBLICATION DATE: May 11, 2016 PRODUCT #: BH740-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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