After the Brent Spar episode and the 1995 event in Nigeria, Shell conducts a thorough review of its values and business principles. At the same time, it is the largest multilateral consultations in its history in order to better understand the society develops expectations for companies such as Shell. Based on its findings, the company is launching an effort to change the culture of the organization and implement a revised set of business principles. The company is considering either as part of the transformation effort to start public reporting on their environmental and social, as well as its financial performance. The question is sharpened when Shell receives a call from a small group of shareholders in the form of unusual (for a British company) of the shareholder resolution.
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by Lynn Sharp Paine Source: Harvard Business School 31 pages. Publication Date: 04 Oct 1999. Prod. #: 300039-PDF-ENG
