In the non-fiction category “Comedy Nights with Kapil”, a comedy television serial, achieved prominent ratings in India. The Host of the show in each episode invited celebrities from Sports teams or Bollywood as guests, where they promote their upcoming movies or ventures.
The show succeeded to gather its target market and had reached to the maturity stage of its business life cycle. Which value creation business approaches should the show pursue to sustain its ratings and audience engagement? The broadcasting channel, Colors TV, found upset, when the management of the show decided to broadcast once rather than twice in a week. What could be potential outcomes of this change on value creation? The authors, Neeraj Pandey and Gaganpreet Singh, have the association with National Institute of Industrial Engineering (NITIE).
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