Cisco Systems: Managing the Go-to-Market Evolution Harvard Case Solution & Analysis

With the collapse of the dot-com market and related shrinkage in the high technology industry, Cisco took a fall in their sales and profits in 2001. Coming back from the recession, Cisco had to manage and grow its market entry strategy and design in line with the new business strategy. Describes these changes and presents new challenges in light of the channel management Cisco entry into new markets and technologies. "Hide
by V. Kasturi Rangan Source: Harvard Business School 20 pages. Publication Date: March 24, 2005. Prod. #: 505006-PDF-ENG

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