CNBC (A): NBC and Its Startup Friends Harvard Case Solution & Analysis

NBC is expanding further into the Internet with CNBC.com. Internet strategy NBC, supported by parent company General Electric, includes numerous investment and new businesses, as CNBC.com. Shortly after CNBC.com launched in 1999, NBC brings new CEO, Pamela Thomas-Graham, who has to manage the launch in the corporate giant. "Hide
by Rosabeth Moss Kanter Source: Harvard Business School 16 pages. Publication Date: December 24, 1999. Prod. #: 300090-PDF-ENG

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