Classic Knitwear and Guardian: A Perfect Fit? (Brief Case) Harvard Case Solution & Analysis

Classic Knitwear makes and disperses casual garments, either unbranded or under a private-label brand name. Unlike Classic Knitwear, Guardian is a well-respected and popular brand name in its target market of outside lovers, and Classic Knitwear desires to take benefit of this by offering the brand-new clothes line under the Guardian brand name.

The collaboration provides numerous brand-new chances for Classic Knitwear along with numerous dangers. The case checks out obstacles in item advancement, brand name management, and customer marketing.

PUBLICATION DATE: June 18, 2010 PRODUCT #: 4217-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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