Chairman and Chief Executive Officer of the UK's Travel Award for frequent buyer plans to launch in North America. Management should determine the marketing strategies that will be used, in particular, as the British program should be changed, either in the U.S. and Canada should use the same strategy, and whether the grocery stores or grocery manufacturers to be used as sponsors. "Hide
by John A. Quelch, Michelle Calpin Source: Harvard Business School 32 pages. Publication Date: May 28, 1993. Prod. #: 593102-PDF-ENG
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