Cherrypicks is a Hong Kong connection starts approaching large Korean mobile operator to operator partnerships take products in markets outside of Korea. SK Telecom (SKT) ring back tones (RBT) product is a spectacular success in South Korea, but the partnership will require significant changes in the business model Cherrypicks. Further complicating matters, SKT is also a strategic investor in Cherrypicks, very large service provider focused on South Korea and China, and usually partners with Korean business firms. Cherrypicks management team must decide how they should divide partnership opportunity SKT and what their preferred structure of the transaction will be. "Hide
by William R. Kerr Source: HBS 22 pages. Publication Date: Mar 08, 2007. Prod. #: 807106-PDF-ENG
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