CASE ANALYSIS: CORPORATE SOLUTIONS AT JONES LANG LASALLE (JLL) 2001 Harvard Case Solution & Analysis

CASE ANALYSIS: CORPORATE SOLUTIONS AT JONES LANG LASALLE (JLL) 2001 Case Solution

Introduction

The real estate sector showed a tremendous growth in the 2nd half of the 20th century;however this industry showed almost 12.5% of the total GDP of America in 2001. At that time JLL was one of the largest players present in the market commercial estate sector, which showed the highest profitability in this industry and accounted for $4.7 trillion and showed a 4.4 billion sq feet of office space in 2001.
In the mid-1990s, the industry started to compete drastically and new giant players entered in the market as well as the competition became vigorous and the players started to give more convenient solutions to the customers at a lower price.However, every industry member started to diversify and differentiate its services from each other to overcome the competition and to compete successfully.
JLL was one of the largest players of the market and the company was a result of a merger of two giant companies LaSalle Partners of US and the Jones Lang Wooton of London, which was the 2nd largest real estate investment management company. The company spread its market reach and visibility after this merger and the company now employs with over 6,000 employees over 43 countries having 46 offices in different markets of the world.
The company’s research team suggested that the firm has to diversify its services to give overseas services as well as to make its product more differentiated and make its services more convenient. However, the team also suggested that the firm will only be able to overcome the economic and competitive threats if it becomes able to be available for customer at every time of his need as well as to give him more smooth and easy services.

Problem Statement

As stated in the case, the Bank of America (BofA) was the largest account of JLL and was presenting a potential growth in the real estate sector. The main problem was that the BofA was looking to outsource its real estate services to any other servicing or account managing company since it was managing the real estate services internally and was frustrated to manage them internally.However, the BofA decided to outsource its real estate services to three different partners and these partners would work as separate units and then report to BofA.
However, JLL is seeking towards this opportunity and the CEO of JLL is willing that JLL should be one of these three partners in order to retain its largest customer and to enter in the growing emerging real estate market.Nonetheless, the BofA was looking to make an integrated structure among all these partners and itself. Moreover, JLL is also looking to convince the BofA in order to grab this opportunity and to enter into a new growing market in order to increase its market visibility as well as it profitability. However, we can see that the performance of the company was suffering and their market capitalization was also declining.In addition to this, the threat of economic downturn in the US was also rising.
This paper will allow the reader to identify the advantages and disadvantages as for JLL as a Corporate Solution group (CSG)and what will be the pros and cons for JLL if it serves as the real estate service provide. Moreover, this paper will also highlight the effect, which may arise after the restructuring its management to become a real estate service provider.Lastly, recommendation about the project will also be given by the analyst..................

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