Carolina Lunker Sauce is a new product trying to get into the category of fishing attractants. The founders estimate the reduction in the retail price of the product to ensure the distribution. Analyzing the decision forcing the leaders of the struggle the company to assess their overall new product strategy and product positioning in the market. "Hide
by Timothy Calkins, Matt Cobb Source: Kellogg School Management 7 pages. Publication Date: January 1, 2006. Prod. #: KEL215-PDF-ENG
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