She must choose whether to continue her focus on the alarm clock class or to branch out into new groups as sales of Clocky show signs of falling. Moreover, Nanda must decide the best way to continue its own successors and marketing Clocky, given the possibility of cannibalization. Clocky's success was largely attributable to the media's intense interest and coverage, and it is not clear such focus would carry over to other new merchandise endeavors. Pupils are presented with a number of the findings as well as new product concepts from both qualitative and quantitative market research. This allows for a rich discussion of how supervisors can think about consumer experiences to educate their invention strategies.
Nanda Home Preparing for Life After Clocky Case Solution
PUBLICATION DATE: May 23, 2011 PRODUCT #: 511134-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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