After launching a fresh radar satellite, the satellite info subsidiary company of a large aerospace firm is forced to raise earnings by EUR250 million over the lifespan--seven years of the satellite. Mindful of an explosion of military and commercial radar data programs, the firm's advertising director considers a totally new sales and marketing strategy.
PUBLICATION DATE: May 31, 2011 PRODUCT #: UV5754-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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