Fox Entertainment President: Kevin Reilly Harvard Case Solution & Analysis

Kevin Reilly, at forty six years old, had one of his first television executive experiences in the drama department at NBC, had―like many others―experienced his fair share of play. What he illustrate as the "three toughest years of my career" were at NBC when he serve as entertainment president from year 2003 to 2007. Reilly had re-joined NBC, after having initially worked his way up the executive ladder there from year 1988 to 1994. He joined the second time approximately, just as NBC- which had a record ratings and gain run in the mid-90's to 2001-had started a downward spiral brought about by a very long development drought. In a little over a month, Reilly become the President of Entertainment at the top.

Fox Entertainment Chairman Peter Liguori, Reilly's former boss at the FX Network (a Fox-owned cable network), approached Reilly about the prospect of gaining an opportunity to "do over" his experience at NBC. This time around, Liguori hired Reilly to oversee all scheduling responsibilities for FOX Broadcasting Company. Reilly began at Fox in July 2007 but almost four months later, he faced a writers' strike, which hobbled the entertainment industry for most of the year, finishing as the nascent signs of the severe economic decline had begun to taken shape. Despite such confrontations, Reilly pushed forward, doing what he had done throughout his career, which was question tradition, to challenge the system, and locate and develop hit shows that appealed to critics and general audiences alike.

PUBLICATION DATE: March 14, 2009 PRODUCT #: EM6-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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