This case is about how the Boston Consulting Group has approached innovation from its foundation to the present day.
It discusses the function of the talent market and customer market of the business in developing these innovations.
PUBLICATION DATE: May 07, 2013 PRODUCT #: 313137-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
The Tata Nano: The Peoples Car
Tata Motors: The Tata Ace
ConAgra Foods: The Next Chapter
LECCOTECH: The Whole Product Concept in Export Marketing
Charmed Technology
Cyberservice: Taming Service Marketing Problems with the World Wide Web
Hewlett-Packard: Manufacturing Productivity Division (A)
Porcinis Prontos
ICA: Changing the Supermarket Business, One Screen at a Time
So Long to SingleStop? (A)
