Business Intelligence Advisors, Inc (BIA) was an investment research firm, developed methods to help professional investors discern when CEOs and other executives in publicly traded companies "or lacked confidence in the transmission or have been less than complete or accurate information "in their public statements. BIA to provide our customers with the best way to interpret the information provided in the analyst calls, media interviews and other events where executives publicly faced skeptical questions and had to give an oral response. The methodology used BIA verbal and non-verbal cues to identify managers who analyze their words too carefully or appears uncomfortable with what they are saying. In analyzing the case, students will learn about the role of information in markets as investors understand how they process and why it is important. The case asks students to assess why BIA methods could work and analyze how the BIA should use his approach to building a sustainable business. "Hide
by Lauren H. Cohen, Christopher Malloy Source: Harvard Business School 19 pages. Publication Date: 05 Oct 2011. Prod. #: 212031-PDF-ENG
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