Shade cases should be printed in color, so as to increase their effectiveness. This combination of services creates a new platform for a market that possibly cannibalizes its current exchange-established services.
However, is this a great idea? Does the design of this new mix of services make sense? Is it the best positioned among other exchanges and services to the derivatives trading market to launch this new platform?
PUBLICATION DATE: March 03, 2006 PRODUCT #: 706489-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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