Equity research department of Credit Suisse and expert network firm Gerson Lehrman Group, historically competitors, a strategic alliance, which they believe will give them a competitive advantage. Under the leadership of Head of Equity, Stefano NateIIa, Credit Suisse has responded to the continuing pressure on sell-side research functions with a focus on making it a profit center. One of the selling pressure on the research is the introduction of alternative business models for delivery by the seller research, for example, the expert networks like Gerson Lehrman Group (GLG). GLG has built a network of nearly 200,000 professionals who provide advice to institutional investors in different ways in which emphasizes private consultations with these experts on very specific issues of interest to investors. Natella and Saint-Amand agreed to a two-year alliance that gives Credit-Suisse analysts have access to experts in the network GLG, as a way to improve the quality of their research. Credit Suisse can also earn additional income by placing it in the analysis of GLG network, although in some severe limitations. GLG receive additional income from a contract with Credit Suisse and the introduction of other potential customers that Credit Suisse will. In addition, the network is growing with the addition of analysts Credit Suisse. The alliance was announced just before the financial markets crisis started in October 2008, and both Natella and Saint-Amand wondering what this means for the future of the alliance. "Hide
by Robert G. Eccles, Laura Winig Source: Harvard Business School 28 pages. Publication Date: Mar 05, 2009. Prod. #: 409046-PDF-ENG
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