In 2015, the new leadership team of BRF is transforming several facets of the Brazilian protein giant, which had developed sluggish after the 2011 amalgamation that created it. Underlying their reforms are the common aims of reducing bureaucracy, streamlining decision making, and, most of all, creating a unified culture that, to date, the company has been lost.
CEO Pedro Faria considers a powerful culture, in which both BRF workers and its particular thousands of supply partners feel a good sense of pride and ownership in working with BRF, will be crucial to empowering the international ambitions of BRF.
PUBLICATION DATE: December 21, 2015 PRODUCT #: 516058-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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