Trader Joe’s Harvard Case Solution & Analysis

Predicated on a number of metrics, Trader Joe's positioned as one of the very most triumphant grocers in America in 2013. Pros anticipated that the business had the peak sales per square foot of any major supermarket chain, even greater than the top performer Whole Foods. Trader Joe’s bumped into numerous intimidations in year 2013, such as superior chains like Wal Mart and Tesco had started to initiate small-format stores that imitated the Trader Joe’s strategy. In further addition a few of the analysts had begun to ask whether Trader's Joe's was losing its authenticity and "quirky cool" as the company had persisted to grow and expand throughout the country. What must Trader Joe's do to ascertain continuing growth?

PUBLICATION DATE: September 07, 2013 PRODUCT #: 714419-PDF-ENG

Trader Joe's Case Study Solution

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