BONNIE NEWS IN 2016 AND BEYOND BALANCING LEGACY AND INNOVATION Case Study Solution
- What kind of a cultural transformation did the new management coalition led by Herlitz ignite? How did they proceed? How successful were they?
Answer:
The CEO Gunilla Herlitz of the Bonnier News belonged to different businesses which were Dagens Nyheter (DN), Dagens Industry (DI), and Expressen and among few others which had differentiated culture. This caused difficulty in working with one another as the companies’ culture were different which also caused differentiation in its goals and values. For bringing the cultural changes, Herlitz made a decision in 2014 of having a common executive team to lead these businesses. This entailed to having the same human resources, IT, digital development, sales, accounting and other common departments.
Herlitz proceeded by making one management team for all the newspapers in Bonnie News which led it to the Cultural Revolution. To improve the culture among these businesses, Herlitz built a lobby which was shared among all these businesses as it would be impossible to build a few years back. The CEO of Bonnier invited the staff members of all the businesses in hoping that they make physical connections between one another and also improve the entire newspaper culture.
Herlitz is changing and bringing cultural transformation on the Bonnie News overall business leading to cost saving, free up resources and also allowing investment in other areas which would most likely lead to the growth of business. This showed improvement in the distribution and production of the company. As distribution cost was usually a challenge for the Bonnier News, this caused the reduction in its costs, and also one management team had caused the business to work collectively and gain better profits by charging the right price.
- What kind of a structural transformation did the new management coalition led by Herlitz ignite? How did they proceed? How successful were they?
Answer:
The rise in the digital age and the changes in technology has made print newspaper as a traditional method as people consider to read through the digital method. For Bonnie News to survive in the existing digital era, Gunilla Herlitz the CEO of Bonnie News decided to bring structural transformation in the company. Herlitz implemented the digital culture which required lots of changes to be made. Herlitz proceeded the transformation through changes made to the following.
- Technology: Mattson editor-in-chief, ordered around 100 random Samsung devices such as tablets, latest phones and other devices to setup an open-plan newsroom for encouraging the staff and journalists to try and understand how people read news through mobiles.
- Competencies: Since Bonnie News were expanding through the use of social media, it was crucial for them to hire young and recently graduated students for writing contents and selecting the most effective social media platform for delivering the news.
- Content:In capturing the interest of its readers, Herlitz decided to write branded contents which would be important for the readers and advertisers. He also decided to shift to necessary articles which were important at the time such as sports, business and others.
- Clients:For providing clients interesting articles and also in creating awareness of the digital journal, Herlitz hired the essential staff members such as the campaign managers, yield managers, business development staff and among few others.
The structural transformation made by Herlitz had led the Bonnier News family group to profits once again, as it was experiencing loss due to the decline in sales of printed newspaper as people preferred to read news digitally.
- What kind of symbols did the new management coalition introduce and utilise when driving change?
Answer:
The new management introduced and utilised symbols during its driving changes and structural transformation. Some of those factors which help them in overcoming the transformation were due to the management decisions in investment in customer’s insight and developing strategies by looking at real facts. Some of those signs which helped in introducing and utilising changes were...............
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