On January 2, 1983 Pepsi-Cola Great Britain was to develop a plan to protect their successful brands Diet Pepsi is about to be entered against Diet Coke. Contains useful material on competitive behavior and the behavior of consumers in the U.S. and the UK. "Hide
by Benson P. Shapiro, Edward J. Hoff Source: Harvard Business School 19 pages. Publication Date: November 10, 1983. Prod. #: 584052-PDF-ENG
Related Case Solutions & Analyses:
Richard Murphy and the Biscuit Company
Radiometer, 2013
Google Inc. in 2014
McKinsey & Co.-Protecting its Reputation (B)
Cancer Care Ontario: An Innovation Strategy for Managing Wait Times
China Negotiation Paper
Dell Inc. Investment strategy
India 2014: The Challenges of Governance, Spanish Version
Merck (in 2009): Open for Innovation?
Speeding Ahead to a Better Place
