OXO International Harvard Case Solution & Analysis

OXO, kitchen tools and gadgets company, started a businessman, who was 30 years of industry experience utensils. With his wife and son, as founders, it creates a new niche in the industry for high-end gadgets gourmet shop. The company is headquartered in New York, but it outsourced product design in New York, industrial design company, manufacturing in Asia, and storage on site, in the state of Connecticut to manage start-up costs and growth. Because the reputation of the industry and the sense of a veteran businessman, the company has grown rapidly and in 1992 sold for $ 6.2 million major distributor of housewares, general kitchenware. The original owners to stay on as consultants for the parent company and decided to contact the Department of the Harvard MBA, who also has extensive experience in the design industry. The innovative design of the product is key to the success of OXO, and the company has been working exclusively with one design firm based royalty sales. New Managing Director to initiate a new category of software products for the bathroom, garden and home baking. It should coordinate the design and development outsourcing functions. "Hide
by H. Kent Bowen, Marilyn E. Mathis, Sylvie Ryckebusch Source: Harvard Business School 19 pages. Publication Date: January 13, 1997. Prod. #: 697007-PDF-ENG

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