In 1993, Swatch is the best selling in the history of watch. Traces the history of the watch industry until the early 1980s, when Swatch was introduced. Describes the various elements that made Swatch watch is unlike any the industry has ever seen. Also includes a discussion of SMH, which controls Swatch, exploring how the company managed to Swatch brand in the context of its brand portfolio (nine brands hours in total). "Hide
on Youngme Moon Source: HBS Premier Case Collection 15 pages . Publication Date: June 8, 2004. Prod. #: 504096-PDF-ENG
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