In January 2007, John Smith, CEO BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), is preparing to meet with his senior managers to discuss BBC WW global strategy options. BBC WW BBC exploitation and export of branded content worldwide across all formats, including magazines, television, books, DVD-ROMs, audio books, products, mobile phones, downloads and other new digital media (such as Internet Protocol TV) . BBC WW delivered their profits back to the BBC. Since 2004, the BBC WW profit more than doubled.
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by John A. Quelch Source: Harvard Business School 28 pages. Publication Date: June 28, 2007. Prod. #: 507034-PDF-ENG
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