Baldwin Bicycle Company Harvard Case Solution & Analysis

Baldwin Bicycle Company Case Study Solution

The current debt cost of “Baldwin Company” is higher because of the high debt ratio in the capital structure of the company.

The company’s weighted average cost of capital is higher than the current capital structure, which indicates that the company should not launch the “challenger bike”, because, it will increase the cost of financing for the company.

By analyzing the cost of financing with the contribution margin of the company; the company can have higher cost of financing as compared to the returns. Hence, the company has higher chances of incurrence of loss if it accepts the special order of “challenger bikes” as shown in Exhibit 5.

EXHIBITS

Exhibit 1:

key financial indicators of Baldwin Bicycles
Total current assets  $    4,457,000.00
Total current liabilities  $    3,478,000.00
working capital  $        979,000.00
Current ratio 1.28
Quick ratio 0.49
Debt to equity ratio 1.61
Return on Equity 0.08
Accounts payable turnover 21
 
Estimated raw material purchased
last year volume units 7500000
unit cost of raw material $1.07
material purchased  $  10,726,666.67
 

Exhibit 2:

Total variable cost of making bike
unit cost
material  $                              39.80
labor  $                              19.60
 variable Overhead cost  $                                9.80
 Annual variable overhead cost of assets  
pretax cost of funds  $  244,620.00  $                                0.82
record keeping cast  $    13,590.00  $                                0.05
Inventory insurance  $       8,268.00  $                                0.03
Sales property tax on inventory  $    19,292.00  $                                0.06
Inventory handling labor and equipment  $    19,173.00  $                                0.77
pilferage , obsolesce, breakage  $    13,780.00  $                                0.05
Total variable cost per unit of making bike $71
Monthly cost Bikes  
Raw material (two months supplies) 4000  $                         283,862
Work in process 1000  $                            70,965
finished goods 500  $                            35,483
cost of bikes kept in factory
Raw material (two months supplies) 3000 $212,896
Work in process 500 $35,483

Exhibit 3:

Monthly average accounts receivable
Sales  $        46,145
selling price  $          92.29
units 500
accounts receivable turn over days 30
credit sales percentage 17%
net credit sales  $          7,750
Estimated accounts receivables $646

 

Monthly average accounts payable
purchases $35,483
cost $71
units 500
accounts payable turn over days 21
credit purchase percentage 6%
net credit purchase $2,245.08
Estimated accounts payable                       $131

Exhibit 4:

Estimation of Baldwin’s monthly investment in working capital
lower end $652,667
higher end $1,468,500
Existing working capital                        $979,000
Additional working capital required $489,500

 

WACC
Debt cost 18%
Equity cost 15%
Debt ratio 62%
Equity cost 38%
tax 50%
Baldwin’s WACC before launching challenging bikes 11%
WACC of additional capital
debt 33%
equity 67%
Debt cost 18%
Equity cost 15%
tax 50%
 WACC for additional capital 13%
Total financing cost for raising additional funds
Total debt $5,153,167
Total equity $3,428,333
Total assets $8,581,500
debt ratio 60%
equity ratio 40%
debt cost 18%
equity cost 15%
tax 50%
WACC 11%
Total cost of financing $978,035

Exhibit 5:

Contribution margin
units 25000
sales $ 2,307,250
variable cost $1,774,136
contribution margin $ 533,115
contribution margin per unit $21
contribution margin percentage 23%

 

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