The marketing manager from Spinal Cord Injury Ontario, in early 2014, is determining the ways to assess the company’s performance against its objectives. The company is a not-for-profit organization, headquartered in Toronto, and has been helping people to get self-reliance, independence, and full community participation, suffering from spinal cord injuries.
The company has the goal of becoming the expert on living with a spinal cord injury in the province of Ontario. The manager also wants to incorporate a monthly reporting system based on the indicators from the existing balanced scorecard.
This summary sheet of indicators would define the company’s performance on critical dimension and would allow the CEO to determine the strategies needed at each level. The two challenges that she encountered: What should be the criteria for this new internal reporting system? What would be the factors that could help to get the community leadership and how could the performance be monitored against this goal?
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