Attractors: Building Mountains in the Flat Landscape of the World Wide Web Harvard Case Solution & Analysis

Supporters of World Wide Web argue that it is the great equalizer, and that participants are more equal voice. This plane Web poses a serious problem for many businesses: How do you attract visitors and potential customers to the website of the company? The website, which can attract more visitors, all other things being equal, most likely, to report on their message to a wider audience, or to sell your product to more people. Organizations want to build a mountain - or "attractors" - otherwise flat landscape web marketing and advertising. This paper classifies the existing approaches to the creation of the attractors are four main types of attractors, and predicts that there will be a movement towards creating interactive attractors as a device for mass customization. The article also deals with the concept of sustainable appeal and provide recommendations for the design of an attractor. "Hide
by Richard T. Watson, Sigmund Akselsen, Leyland Pitt Source: California Management Review 22 pages. Publication Date: January 1, 1998. Prod. #: CMR101-PDF-ENG

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Attractors: Building Mountains in the Flat Landscape of the World Wide Web

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